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On 9 October, Search Console showed five days of data for our blog: 35 impressions, 0 clicks. Ten days later, over a longer window, the 28 days to 17 October read 142 impressions and 0 clicks. Those are our numbers from Google Search Console. This post is about why we publish them, and how to read your own before you spend more on content.
What the numbers are
An impression is one time a page of ours appeared in a Google result someone loaded. A click is one time someone chose it. Both come from Search Console, Google’s free report for site owners, filtered to this blog’s address.
- 142 impressions, 0 clicks in the 28 days to 17 October 2026.
- 14 addresses on the blog appeared at least once. The most seen was our October AI brief, with 69 impressions. Next came our WooCommerce migration case study, with 31.
- Average position 9.8, an average that hides a spread: the eleven searches Google showed by name ranged from position 8 to position 76.
- Eleven searches were shown by name. The most common was «grafica blog», six times. Of the searches Google named, the most common were for our own name.
Why publish a zero
Because it is the honest starting line: it is the line any later figure for this blog can be compared with. A blog that only shows its numbers once they look good is asking you to trust the part you cannot see.
It also says something about content. Most of our posts are less than a month old, and a new page takes time to earn a place in search. The two pages seen most were our monthly AI brief and a WooCommerce case study.
Read your own baseline in ten minutes
- Open Search Console for your site. If you do not have it, setting it up is free and takes a few minutes with access to your domain.
- Go to Performance, choose the last 28 days, and filter by page to the part of your site you are judging, the blog for example.
- Write down four numbers: clicks, impressions, average position, and how many pages appear at all.
- Open the Queries tab. Count how many searches are your own name. Those are people who already know you.
- Put the date next to the numbers. Read them again in four weeks, the same way.
Before you pay for more posts, ask whoever writes them for this baseline, and for the date they will read it again.
If you want help reading yours, talk to us.
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